Regional Online Marketing Specialist in Sydney

Online Marketing Specialist

FT Position in Sydney – APAC Online Marketing Specialist – Global Leader in Cybersecurity

– Start Date: –  Target Date February 2018

 

Australiance is looking for an Online Marketing Specialist – based in Sydney – for one of the world’s leader in Cybersecurity, implementing marketing campaigns for online software sales (B2C) to ultimately grow the Asia Pacific Consumer business by improving user experience, customer acquisition/retention and maximizing revenue.

 

Company Description:

Industry/Product/Service: cybersecurity – online B2C segment

Target Market: APAC (Australia, New Zealand, Singapore, Hong Kong, Taiwan, China, India, Korea and Philippines)

Office Location: Sydney

Responsibilities/Missions:

Key focus will be on campaign execution, reporting and optimization of the consumer lifecycle to achieve higher user ROI and LTV.

  • Manage Adobe Test & Target campaigns for online user acquisition and retention. Programs include but not limited to customer registration flows, landing pages, emails and product messaging.
  • Improve UX and conversion rates by using Test & Target to develop alternate landing pages. Carry out split tests to further optimize and report.
  • Measure and analyze all marketing programs performance and incorporate key learnings into future iterations to further drive growth and retention.
  • Manage Content development (research and writing), QC/QA.

Applicant Profile and Competencies/Technical Skills:

  1. Profile
  • Autonomous, strong interpersonal skills and able to work independently in a multicultural and international compact team within a fast-changing environment
  • Analytical mindset and data driven combined with client centric approach and solid business acumen
  • Entrepreneur spirit, proactive, creative, open-minded and fast-learner
  1. Competencies/Technical skills
  • 5 years of web marketing or online marketing experience including testing methodologies, A/B tests, delivering and presenting results.
  • Excellent project management and organizational skills
  • Strong expertise in Adobe Experience Manager, Test & Target, Adobe Analytics or similar platform
  • Online Subscription model experience – strong plus
  • Fluent English

Application Process:

  1. Apply now through our online application form and precise the job reference “Online Marketing Specialist – 0118”
  2. We will then review and assess your resume and cover letter
  3. If you are shortlisted, we will contact you to discuss your experience, motivation and expectations to ensure your profile is aligned with our client’s expectations. Eventually we will conduct a face-to-face (or Skype) interview to review your profile in-depth and provide you with more details about the role and the team.
  4. If matching the role and our client’s expectations, you will then be interviewed directly by the client.

 

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