How to stand out on LinkedIn?
(Summary of the FACCI Young Professional Workshop – Speaker: Steve Shepherd)
More than 4,000,000 people, out of a population of 23,000,000, use LinkedIn in Australia, which is one of the highest rates of LinkedIn users in the world. Australian recruiters are aware of it and therefore always search on LinkedIn if profiles match the requirements for a position before advertising a work opportunity. Why? It is a free source of information, much more convenient and easier to use than screening hundreds of resumes. Every recruiter types your name on Google before deciding whether they want to interview you or not: make sure your LinkedIn profile comes up first and is complete and flawless.
What is your advertising saying about you?
What is the biggest common mistake to avoid? Copy-pasting your resume on LinkedIn. Your LinkedIn profile is your “Marketing document” and has to reflect your ambitions as well as your key past performances. Companies want to know what your career objectives are and what value you brought to the companies you worked for. Don’t hesitate to include media (videos, pictures, slides…) to your profile to enrich it and give recruiters more reasons to hire you. Don’t forget that LinkedIn likes content: the more content you have on your profile, the higher you rank on LinkedIn.
One of the strengths of LinkedIn is also the fact that it is a NETWORK: how you act, engage with others and behave on this social media shape your personal brand. Build a consistent network, share your knowledge and passions on different groups because in the end “you are either standing out or blending in”.
How to create an optimised compelling LinkedIn profile?
Before building a network of people with whom you share interests or professional goals, you must create an optimised compelling profile: LinkedIn is the “new business card”.
Obviously, your profile picture should be your first concern: Steve Shepherd calls it “your digital handshake”. You don’t want to upload your company logo, your visa/passport photo, a photo with your partner, your kids or your dog because you’re not on Facebook, LinkedIn is a professional network. Choose a neutral background, make sure you have enough light, centre your face and smile: it shouldn’t take much time but it makes a significant difference.
Your headline should be your second concern as it is the most highly indexed field after your name. Forget about writing your work title: think about keywords you want to be found with and write about what you are good at. You can use up to 120 characters (like on Twitter!) in your headline, so make the most of it!
Thirdly, take the time you need to make a perfect summary. You can use up to 3,000 characters in this section, so make sure to use each and every one of them as this field of your LinkedIn profile is highly indexed. This is your “elevator pitch”: write in the first person and be compelling. What are you passionate about? What makes you good at your job? Why should they talk to or connect with you? Again, think about keywords!
If you are looking for work opportunities, be proactive on LinkedIn
Once your profile is optimised, ask people for endorsements and choose which skills you want to be recognised for: you can manage (show/hide) each endorsement and put them in order. Also ask colleagues for recommendations and feel free to tell them which skills or accomplishments they could write about to save them time and manage your personal brand! It’s important for recruiters to know that the people you worked with approve your skills and your past achievements.
Maximise your presence in targeted groups depending on your fields of activity by liking, commenting and publishing posts. This is the best way to enhance your visibility and be found by recruiters who always keep an eye on those groups. Also don’t hesitate to connect with recruiters because when they search for candidates, their LinkedIn network of 1st degree connections is where they look first.
The French-Australian Chamber of Commerce & Industry is an independent not-for-profit organisation founded in 1899.
The Chamber’s main goal is to promote and support French companies, as well as its partners, succeed in Australia through information, networking and business support services.
FACCI’s head office is in Sydney, but they also have offices in Brisbane, Melbourne, Adelaide, Canberra and Perth.
If you are interested in being part of the next FACCI’s events, here is their event calendar: http://www.facci.com.au/events/calendar/
Don’t hesitate to contact us if you need help with your LinkedIn profile.