Dee – Founder of Urbankeyz

Dee – Founder of Urbankeyz

Businesses & Entrepreneurs

Dee arrived in Sydney 8 years ago with her partner, Pierre. She worked for large corporations for 7 years as a Finance Business Analyst. Dee has experience in Financial Auditing, Business Analysis, Micro-finance. She is a people-person and she loves working with different stakeholders and business unit. She has now left the corporate world to get fully involved in her start up: Urbankeyz

Australiance Team: What is your start up mission and “value add”?

Dee: We operate in the hospitality industry. Our Service allows home owners to rent out their place when they go away on holiday. We advertise their properties on short-term rental platforms (mainly Airbnb).

Our main mission is to look after hosts properties and guarantee the best stay possible for the guests we welcome.

We also manage investment properties all year round using Airbnb platform. This enables owners to increase their rental yield while giving them the flexibility to use their property when they have family or friends coming to Sydney.

Below is a 1 minute video introducing our concept:

A.T: What type of clients are you currently assisting?

Dee: Our clients have very different profiles: from the young couple going overseas on holiday to the single mum owning an investment property in Sydney. They have a common point: they understand the value of the shared economy, both from a financial and social perspective.

A.T: When and how have you started your business in Australia?

Dee: We started operating in February 2015. We have been growing organically since and are consistently partnering with more valuable clients.

A.T: What types of experts have you engaged in your entrepreneurial journey? (e.g: lawyers, accountant, immigration agent, real estate, recruiters, Australiance advisors, venture capitalists…)  

Dee: We started our journey by getting the support from an accountant and HR specialist. A Lawyer was also required to set up our terms and conditions and liability. Australiance advisors were very helpful when it was time for us to recruit our first full time employee from overseas and relocate him to Australia within a short time frame… The whole process took 5 weeks!

A.T: Do you have 1 tip for an international entrepreneur willing to set up his business in Australia?

Dee: Our advice would be to ask questions/talk to people who went through the same experience. The solidarity is great amongst the international entrepreneurs in Australia and Australiance is a great place to start.

A.T: What advice would you give to an international professional looking for employment opportunity in Australia in hospitality?

Dee: Be open to opportunities. Pick something that matches your personality and your values.

A.T: What do you like to do when you’re not working?

Dee: We embraced the Australian way of life. Camping, surfing and going to the beach is definitely part of our activities on the weekends.

A.T: As a #smartAustralianInsider, is there anything else you would like to share with our visitors?

Dee: Leo & the Australiance Team assisted us to recruit our first employee! They were very helpful throughout the process; they took time to understand our business and our requirements. This was done through face to face meetings and phone calls. The Team was providing precious guidance on different topics related to recruitment, on boarding on our staff (including the relocation process) and to promote our start up in Sydney through their newsletter and social media!

Australia is a great nation where there is a lot to do. If you are a hard worker with a great idea, you will have all the chances to succeed.

It is also important to get involved within your neighbourhood. We are part of the Surry Hills Creative Precinct and this created some interesting business opportunities and we got to meet very interesting people and current customers.

If you want to check out our website

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You want to set up a business in Australia? Contact us.