B2B Rocks 2018


Last Thursday (9 August 2018), Lendlease HQ in Barangaroo welcomed the third edition of B2B Rocks in Australia, powered by Australiance. 2019 edition promises to be even more exciting!


“Fantastic day, inspiring speakers with a genuinely engaged audience.” Jack Mansfield – Innovation development Manager at Optus


In a nutshell:


B2B Rocks was a full-day conference gathering 30+ speakers from leading B2B, SaaS startups, VC firms and innovation-driven companies, sharing valuable insights and experiences regarding disruptive technologies. The event gathered over 220 high-profile attendees from Sydney, Brisbane, Melbourne, Singapore, India, France, USA…

In addition to the inspiring talks, attendees had the chance to assist with our B2B Rocks Startup Awards finals and take part in Workshops organised by Winning By Design and HubSpot. The networking breaks (more than 3h – including after event drinks) gave rising startups, fast-growing companies and VCs the opportunity to connect and exchange tips, views and lessons learned.


The day was full of surprises :


After Luke Greenwood (Group Head of Corporate Real Estate at Lendlease) invited attendees on a journey into the B2B & Saas space, they were able to participate in engaging discussions, for instance, “How to avoid the most coming mistakes big businesses make when looking to partner with Startups”. They listened to panel discussions about “How to go global as a B2B Startup”, “How to build your Sales Machine” and “The different applications of Blockchain”, with the last topic in particular sparking a lively audience reaction. Insights, success stories and testimonials were also delivered, such as those given by Christy Laurence, founder of Plann, who gave an inspirational talk on “How, as a female solo founder with no tech experience, I have achieved ½ million downloads with 0% marketing expenses”.
Rajeev Mitroo, founder of Aera Technology, who ingeniously presented an analogy between Self-Driving cars and self-driving companies leveraging AI and Machine Learning, is just one other example of all the brilliant presentations communicated over the course of the day.

After the pitches, our 4 investors took to the stage to give insights into what they look for when investing in startups, much to the delight of the many founders present in the room.

During the 4 workshops that took place parallel to the conference, led by Andy Farquharson of Winning by Design, Elissa Hudson and Kat Warboys of HubSpot, they gave advice to our attendees on “Generating leads with account based prospecting”, “Increasing lead conversions with conversations”, “How to Create a Modern B2B Content Strategy” and “How to Close More Deals by Improving Sales and Marketing Alignment”.

During break times, speakers and attendees enjoyed the networking area, asking questions and exchanging ideas over delicious food and drink. It was also the perfect occasion to meet our sponsors and startups.

To conclude this great day of inspiring talks, Megan Arvard of Surepact and Cate Hull of FreightExchange, the 2 winners of the B2B Rocks Startup Awards, came on stage to pitch their startups.


“The program was full of grounded, actionable insights from real doers.” Venessa Paech – Co-Founder at Australian community Manager



At the end of the day, we invited everyone to join us for the After Party at WeWork.

A big thanks to all our speakers for your wonderful talks and to our partners for helping us make it happen.


“Thanks for a great & inspiring day. One of the very few events in town where the very big (corporations or VCs) meets the small (up & coming startups). Great content, panel, insight, venue & organisation.” Jonathan Richer – Digital Business Advisor at Fronde


If you want to know about this amazing day in more detail, find the whole story here !

You can retrieve all the photos of the event on Facebook. And you can already book your tickets for next year edition, that will be part of the Vivid festival and will last for 2 days of pure exchange.


Book your tickets now!


Would you like to partner with us next year? Contact us!


Contact us!




Once again we would like to thank our key sponsors and our technology partners, alongside with all of our brilliant speakers! 



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Please make sure not to miss our next editions of Statup&Angels in APAC! 


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