The French magazine Only has published an article about Australiance and Leo Denes in its latest edition of the 1st semester of 2017.
Drawn by the country’s wide-open spaces and open-mindedness, Léo Denes chose Australia to satisfy his entrepreneurial spirit. He is living a human adventure, deeply rooted in the Australian identity, which is also one of the reasons for its success.
6pm in Sydney (8 am in Lyon). Léo Denes is about to finish his workday to go to a summer party close to the Harbour Bridge, opposite the Sydney Opera House. Nothing predestined this Beçancon native, longtime Nancy resident and Lyon-lover to settle in the Australian economic capital, if it weren’t for his desire to see and do things differently.
His first love for Australia dates back to a university exchange in Melbourne, at the end of his Master’s program at EMLYON. An experience he repeated in his first job as consultant with PricewaterhouseCoopers. “I immediately fell in love with this country. It is a new country, with fresh mentalities and that makes you feel that everything is possible. We also enjoy a real quality of life,” says Léo Denes, “which doesn’t mean it is always easy when trying to figure out how things work when you arrive without a network.”
In 2010 he decides to turn these challenges into strength and even a project: creating a company dedicated to support expatriates’ projects in Australia. Initially, Australiance came out of the idea of accompanying French expatriates who wanted to settle in Australia, but the initiative has meanwhile evolved towards supporting businesses: “Thanks to the acquired knowledge of local networks and customs, we are in the process of developing two major projects: supporting French businesses in setting up a presence in Australia, for which we are a kind of incubator, and recruiting international talent for major Australian companies”, explains Léo Denes. What makes Australiance unique is its generalist approach. It is a marketplace for professional expatriation and for setting up business in Australia by providing the expertise of some thirty partners that can assist along the entire value chain of the process of setting up shop.
The dos and don’ts for an entrepreneur in Sydney, according to Léo Denes
- Innovate! Australia remains a small market with only a few stakeholders per sector. If you come up with a concept that has already proven itself in other geographical areas and you choose a good angle to enter the market, it will be a guaranteed success!
- Use the right local partner to analyze your market position and introduce you to your first customers.
- Don’t cut down on your business plan: the cost of living in Australia is high and salaries in particular follow suit.
- Do not delay applying for work visas for non-Australian employees: it may take you as much time as money…
- Do not underestimate the logistical aspect if you export products: Australia is a country as well as a continent so inquire about the cost!