Australiance Talent Success Story:
From Idea to Driving Success in a New Market

Starting a business in Africa’s flourishing market demands strong support and expertise to navigate the ever-changing landscape. At Australiance, we are proud to have supported AUTO24.africa, currently the leading online marketplace for used cars across Africa, right from its day one. Our partnership as a Talent Partner involved guiding AUTO24.africa through every stage of their growth journey in the African market. Curious to learn more about how we have supported our partner to become the leading used car marketplace in Africa? Let’s delve into the full extent of our collaboration!

Company Profile

In 2016, two entrepreneurs from Australia had a groundbreaking business idea for a used car marketplace in Africa. Upon exploring the market and recognising its vast potential, they developed the concept and successfully pitched it to investors. Remarkably, in September 2022, they were able to secure funding backing from one of the biggest European motor vehicle manufacturing company, with access to the largest network of automotive platforms across 54 countries, offering them limitless growth opportunities. Since then, AUTO24.africa has been establishing its presence.  


Following a successful funding round with a global industry leader, AUTO24.africa aimed to kick start its operations in Africa, starting with Ivory Coast, before scaling to four additional countries. Establishing a solid foundation in Africa was a big challenge. The key to success was recruiting specialised talent in crucial areas such as senior management roles, marketing, sales, logistics, etc, tailored to the unique demands of each market.


Partnering with AUTO24.africa as their global talent partner, Australiance played a key role in fueling their African expansion. Leveraging our extensive network and expertise, we successfully identified and recruited over 40+ skilled local management professionals across five countries being Ivory Coast, Rwanda, Senegal, Morocco and South Africa. 

We supported them across various roles within AUTO24.africa, including General Manager, Finance Manager, Used Cars Sourcing and Reconditioning Managers, Sales Manager, Office Manager, Partnerships Manager, Marketing manager and more. For each position, we made certain that each role was filled by individuals who not only possessed the requisite expertise but also aligned with AUTO24.africa’s values and objectives.


As a result of our successful collaboration, AUTO24.africa has now emerged as a leading certified marketplace specialising in the buying, trading, and selling of used cars. Now with a strong presence across 5 African countries, AUTO24.africa offers a platform for individuals to connect and transact within the automotive industry.


Australiance stepped in as AUTO24.africa’s global talent partner, ensuring the recruitment of right qualified local management teams to drive our expansion in Africa.”

– Fred (CFO & Co-Founder of AUTO24.africa)

At Australiance Talent, we are not just your go-to for strategic talent acquisition, we are your Talent Partner in building your success! Whether your company is facing talent challenges, regardless of your industry or where your location is, we are here for you!

Ready to accelerate your business growth in a new country? Connect with us directly HERE to discuss your talent needs and take the first step towards success.

Share this post


Let's stay connected


Today, Justine shares her experience of how Australiance Talent facilitated her journey to becoming a Marketing Intern for Table Manners, one of their clients.

For startups and SMEs, converting interns into full-time employees is a savvy strategy. It cuts recruitment costs, strengthens company culture, and fosters loyalty. Leveraging interns' existing knowledge accelerates integration and ensures operational stability. At Australiance, we're dedicated to helping businesses thrive by nurturing internal talent.

Discover how Australiance facilitated AUTO24.africa's rise to dominance in Africa's used car market. Explore our tailored talent solutions that fueled expansion across multiple African nations, solidifying AUTO24.africa's position as an industry leader.

Unlock the secrets to securing your dream job with expert insights from Australiance. From crafting tailored resumes to strategic networking, discover essential tips to stand out in today's competitive job market. Let our talent acquisition experts guide you towards success. Read now!

Celebrate the launch of Investment NSW’s International Landing Pad at Sydney Startup Hub! Enjoy co-working spaces, cutting-edge meeting facilities, and networking events. Gain market insights and investment opportunities to propel your startup journey forward.

From hosting services to payroll management, unlock the full potential of your business with our expert support. Hear testimonials and envision your future success with Australiance.

Ready To Accelerate Your Path?


Connect with Us

© 2022 All Rights Reserved | Australiance